INTERMIX celebrated their 20th Anniversary by launching a capsule collection consisting of 20 exclusive styles from the industry’s leading fashion designers.

The celebratory limited-edition collection first debuted at intermixonline.com. TMG was asked to create a program that utilized fresh digital marketing avenues as it uncovered new customers.

The James Beard Foundation’s mission is to celebrate, nurture, and honor America’s diverse culinary heritage through programs that educate and inspire audiences.

TMG supported the foundation's "Taste America" initiative, a national program of events in ten cities over six weekends each fall. Festivities included exclusive benefit dinners featuring a visiting Taste America All-Star, local JBF Award–winning chefs, and culinary celebrities. The initiative also featured in-store celebrity chef appearances, cooking demonstrations, book signings, tastings and more at Sur La Table stores around the country.

FOX FILMED ENTERTAINMENT ENLISTED TMG TO HIDE A SERIES OF ARTIFACTS FROM THE REVENANT IN SELECT CITIES ACROSS THE UNITED STATES, MEXICO, EUROPE AND AUSTRALIA.

Twenty trackable prop packages were hidden for the geocaching community to find and uncover lost treasures from the film. As the movie’s props traveled from location to location, geocachers were encouraged to log their find and place it in a new geocache to continue the prop’s journey. Geocachers were also encouraged to share their find via social media by posting a photo using #TheRevenant.

HANGAR 1 RE-LAUNCHED WITH THEIR FIRST EVER BRAND CAMPAIGN: “FRESH-PICKED VODKA.”

To support the launch, TMG was challenged to not only create content focusing on fresh ingredients available in California, but also amplify the brand across digital media during the high consumption period of the holidays.

MAJOR LEAGUE SOCCER TEAMED UP WITH MITCHELL & NESS, PURVEYORS OF AUTHENTIC THROWBACK TEAM APPAREL, TO RELEASE a NEW MERCHANDISE COLLECTION FOR SELECT MLS TEAMS.

With an estimated viewership of 30 million people, MLS is fast closing the gap with sports fans, especially males between the ages of 18-34. Given the target demo and participating teams, Spotify was the perfect platform to support the collection’s launch.

TMG partnered with friend and neighbor, Pose, to tap into fashion influencer networks, and then seeded 20th Anniversary product for influencers and bloggers to post across their social channels. TMG also championed a complete takeover of the Pose platform, making sure all users could not miss the fabulous content the fashion influencers created around the capsule collection pieces. Various media placements were organically worked into the mobile and desktop user experience, including a mobile splash, homepage takeover, email campaigns, and more.

The Pose partnership was not only successful in building awareness for the collection, but also launching INTERMIX onto a new social platform while initiating a direct relationship with influential fashion bloggers. Google analytics shows site visits and referrals from RewardStyle were the highest to date. Furthermore, the Robert Rodriguez Two Tone Flare Top (styled by Wendy Nguyen) referred the highest number of site visits from a RewardStyle blogger.

To expand awareness for #JBFTasteAmerica and The James Beard Foundation, TMG spearheaded an on the ground social strategy to engage participating celebrities and chefs while capturing relevant premium content. Social integration of #JBFTasteAmerica throughout active JBF communities expanded the awareness of the campaign for those fans and donation specific members who were not able to attend the live activations.

Organic content impressions and boosted posts combined for impressive campaign results.

Impressions: 7,126,275

Total Engagements: 85,831

Click-through-rate: 4.13%

Cost per click: $.016

The promotion was the first to target the geocaching community by hiding film memorabilia in international caches under trackable elements. Lucky geocachers who were able to get their hands on the prop packages were also rewarded with a collectable digital icon of the film for their profile.

Miles Traveled: +28,660

Traveled greatest distance: 6,409 miles

Traveled +1,500 miles: 8

Traveled across international waters: 2

TMG enlisted California craftsman Sean Woolsey to create custom cutting boards for Hangar 1 which tastefully incorporated the brand’s new logo. These cutting boards were then distributed to ten carefully selected influencers who created Instagram and blog content within the brand’s guidelines, while encouraging their followers to visit the Hangar 1 website to learn more. Influencers also created unique seasonally-inspired cocktails, which were featured on both their blog and the Hangar 1 website.

Impressions: 5,539,383

Total Engagements: +30,830

New Followers: +1,500

Created Content: +80

Influencers Secured: 10

TMG worked with MLS to capture and source images of players from participating teams wearing the Mitchell & Ness collection. Participating players had these images used for a playlist they created with songs that aligned with the attitude, look, and feel of the collection.

Paid media drove targeted users to the branded playlists which clicked through to both the MLS and Mitchell & Ness product pages. MLS, the players, and Mitchell & Ness all pushed their own fans to visit by sharing the branded playlist via their digital and social platforms.

Increased sales and web activity on mlssoccer.com.

Nearly 2x above average Spotify advertising benchmark.

50% above average time spent on branded playlists.

Audience growth

Post-level Interactions

Search Volume

Organic Conversation

Page Profile Views

Intent